Communication in an organization usually centers around what’s being done in the here and now. How are current projects are getting done. There’s some communication about plans and performance to those plans. However, aligned organizations communicate well around their mission and vision. They are telling stories about how employees are acting in accordance with the mission. They are coming up with new ideas that further that mission. They work across teams better because they have a common purpose and know they are talking about the same goals. They hold themselves, and each other accountable to their goals and the mission. Aligned communication not only makes certain tactical items are being managed, but it connect everyone to the WHY.