Great strategic plans have been written on the backs of envelopes and on napkins. They aren’t that hard to come up with. There are a lot of smart people with great insights on how to serve customers. Putting those down and calling it a plan isn’t rocket science. Even if you’ve included a lot of stakeholders to get consensus, the developed plan isn’t necessarily more ‘viable’. Whether the plans includes disparate groups or was done just by top leadership, there’s a large risk that the plan gets put in a drawer and won’t be referenced until the next time it gets done.
The real power of a Strategic Plan is in how it lives and breathes within an organization and how employees are aligned to it and your Mission with their actions and behaviors.
To paraphrase Field of Dreams, build it and they won’t necessarily come.
For a Strategic Plan to work, and for the organization to believe in it, these are 4 critical questions you need to ask:
Your role as a organizational leader is not to simply get stuff done. It’s not just to enable employee engagement. It’s to empower and align available resources, human or other, in a way that will accelerate performance. Coming up with the Plan is not enough. Regularly connecting Plan and Mission to everyday work in relevant ways to others will allow your Plan to be all it can be.
If your Plan is languishing and sitting in drawers, you can still salvage it. If you are developing, or have just developed the plan, you are in a good place to make sure it lives and breathes. Read this post on 4 ways to Sell your Strategic Plan to get some ideas on how to succeed in your quest.
Do you have any stories about how you salvaged your strategic plan or missed opportunities and learned?